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For most people when they are looking at custom-metal business cards for the first time, they usually think about completely changing 100% from PAPER to METAL.


Understandably they then quickly consider that if they were to do this, the cost of every metal card would rapidly add up and before long would become far too expensive to be an effective ongoing option to continue with into the future.


We completely agree. This way of using metal business cards ... we do not recommend, as it would never enable you to achieve the maximum ROI back on every card.


Now let us introduce you to a different strategy + practice, one that we've always recommended to ALL our clients called an 80/20 Business Card Stack. 

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What this means is that 8 out of the 10 business cards that you carry with you should always be PAPER ... whilst the remaining 2 cards should always be METAL.


For most of the people you’ll meet everyday, you’ll only ever need to introduce yourself with a PAPER card, however, each year (according to our experience) you’re going to meet approximately 50 key important people that can potentially have a significant influence of your business, finances and success ... and it’s at these special meetings that it's best to introduce yourself with your metal card.

Consider the fact that 80% of your business in the future ... will generally come from just 20% of your clients and Custom Metal Business Cards quickly become very cost-effective and an almost essential business tool to have, especially when used discerningly and only with your most important and valuable business contacts.


When you introduce yourself with a CUSTOM METAL BUSINESS CARD the effect is always very profound indeed.


A VERY DIFFERENT EXPERIENCE to an introduction made with a PAPER card.


As a final point, it's also worth considering that the average cost of a custom metal card is approximately 3-9NZD depending on options. 


Which makes each card far too valuable to give to absolutely anyone or everyone ... however when your METAL cards are only given to key important people as we've recommended above, the CPC (cost per card) quickly changes into a very worthwhile new business tool and investment, especially knowing you'll be starting valuable high-quality business relationships each & every time you choose to introduce yourself with metal.

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